Search Engine Marketing or also known as SEM is a type of Internet Marketing that aims toward creating targeted exposure and visibility for a website in the Search Engine Result Pages (SERPs) using a paid placement, contextual advertising, or paid inclusion.
Another term also referred to this type of internet marketing would be Pay-Per-Click Marketing (PPC) which describes just the type of action taken against the exposure of a website via search engines such as Google, Yahoo, & Bing. Your website's success relies on the success of your web traffic and conversions that you receive.
During the mid-to-late 1990's and toward the .COM era many new websites began to appear on the web of which many competed in the same type of medium largely aimed toward driving traffic to their domains. Businesses such as e-commerce platforms, online music stores, book stores, and other multimedia oriented websites began to attract the general public while users were driven to perform online searches in these areas. Search engines began to index information that appeared to be valuable to consumers and also accessed in a shorter period of time. In 1998, GoTo.com appeared as the first Pay-Per-Click Program that offered advertisers a way to market products and services on the Web. While this was only the beginning of the PPC era what emerged in the next couple of years and now officially known as Google AdWords Advertising changed SEM practices and ROI forever.
Instant Traffic - Targeted Web Visitors Focused on Your Products & Services
When you are looking for immediate exposure for your products and services on your website an SEM platform is your first and immediate option for jump starting your business. Web Partners Worldwide, LLC. is a Certified Google AdWords Professional and has extensive experience Creating, Managing, and Monetizing Campaigns in various business verticals. As a Yahoo! Search Marketing Solutions Ambassador we have acquired extensive experience and proven track record of success in Creating, Managing, and Monetizing Campaigns of all sizes and budgets.
Our expertise in the Pay Per Click Marketing arena consists of the following:
- Creation of new campaigns in Google AdWords & Yahoo! Search Marketing Solutions.
- Keyword Research - find the right keywords for your products and services that will help drive targeted traffic to your website and create new leads.
- Ongoing management & Monitoring of the performance of your Campaigns to ensure that they are moving on the right track.
- Small and large budgets - no matter how small or large your budget is we have a solution custom tailored for you.
- Monetizating - analyzing performance and trends of your campaigns while grasping new strategies to eagerly move forward and help your business expand.