Web Partners Worldwide, LLC.

Social Media platforms such as Facebook offer great opportunities for user interaction and lead generation.  It can be used for both personal and business reasons depending on what toots your horn.  If you’re using Facebook for business than you should already have your own individual fan page.  One of the things that most FB fan page users struggle with nowadays is analyzing the traffic aggregated by users that have visited their fan page.  Facebook Insights provides important analytical information about your page activity and notifies you on the way that your page visitors are engaging with it.

Understanding the performance of your overall content on your fan page can say alot about how your visitors are engaging and responding to it.  With the help of Facebook Insights you can find out the individual response that you’re receiving on your content from your fans.  There are several individual metrics available to view and some of them include Monthly Active Users, Daily New Likes, Total Likes, Daily Post Views, Daily Feedback, and More.  In this post we will show you how you can access your Facebook Insights section of your fan page.  You will also learn how to segment your data properly and understand its meaning.  We assume that you already have an existing Facebook Fan Page and more so an active profile page.  Feel free to contact us about the creation of a Facebok fan page.

Accessing Your Facebook Insights Section

As mentioned above we are taking into assumption the fact that you have an existing facebook profile page and a functional fan page.  If you’re all good in that area then feel free to proceed forward.

1. Log in to your Facebook account.
2. Click on Ads and Pages on the left-hand side menu column.
3. Select View Insights under your page name on this particular page.  You should be presented with a page that has individual graphs.  Notice in the upper left-hand side you have two individual sections for your fan page, Users and Interactions.
4. Choose from one of the two sections depending on which particular metric medium you want to view and analyze.

Depending on the traffic that your fan page accumulates these numbers may vary.  If your page is extremely popular and offers valuable information you will notice lots of traffic.  Facebook Insights will guide you and show you how your users are interacting with your fan page.  This data can help you further optimize your fan page and make it more efficient for future fans.

Need a Facebook Fan Page?  We want to talk with you!