Monitoring Your Brand
Social Media has become a big part of the business environment. A new brand can be discovered in a matter of seconds or forgotten in the blink of an eye. The effect of social media on your business serves of great importance when you’re serious about monitoring your brand thru social media. It’s important to know what others are talking about when it comes to your products or services. Has a previous client of yours had a positive experience when doing business with you? What about the quality of your products and services? These are only a couple of questions that every business owner should be considering when it comes to monitoring your brand thru social media.
Monitoring Your Brand Thru Social Media – Top Suggestions
There are several ways that you can monitor your brand thru social media on the web. Some of the most popular social media networks out there right now remain to be Facebook, Twitter, & LinkedIN. If you’re unfamiliar with some of any of these we highly suggest that you create your own social media presence. Facebook now has over 500 million users, Twitter exceeds 175 millions tweeters, and LinkedIN consists of over 80 million business professional around the Globe. Is this a good reason to care and/or monitor your brand thru social media? We’d like to think so!
- Facebook – it’s the largest social media network and the 3rd largest country in the World (hypothetically speaking if it was to co-exist). A flexible platform that offers many ways for you to create a brand or monitor it. Recently Facebook has teamed up with Microsoft’s Bing.com search engine to provide and deliver searchability to its users. To monitor your brand you’ll need to use the search box for your search query that’s located on your profile page. We say “profile page” simply because you’ll need to create an account on Facebook in order to use the search option. If you feel uncomfortable creating a profile seek a friend that has one and ask them to perform a search on your company’s name. The results that you get back will display information about your company and what others are saying about it on Facebook.
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- Twitter – with over 175 million active users chances are there is at least a handful of individuals that are discussing and tweeting about your brand. Before you can perform any searches on your brand it’s obvious that that you must have a Twitter Account. Chances are Twitter’s search query results won’t return any information on your brand unless you have an active account. Once you’ve created your Twitter account you can head to http://search.twitter.com and perform various search queries on your brand name. Alternatively you can use the Twitter Advanced Search to further refine your search. You’d be surprised at some the information you may find and how others are interacting with your brand online.
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- LinkedIN – over 80 million business professional around the Globe are networking on this platform and sharing their thoughts, ideas, and experiences when it comes to business. Every serious business owner that’s committed to making an impact with their brand online should have a strong focus and orientation on this particular network. How do you monitor your brand? Just as any other social media network listed in this post or others that you may visit the requirement is to have an account. Your first step will be to create your LinkedIN account before you can proceed any further. Once you’ve setup your new account and have access to your profile page you can begin to explore and monitor your web. LinkedIN has a search box located in the upper right hand side of your profile page. Next to the box you’ll find a filter that lets you further refine your search by choosing the specific categories that you’d like to search within. We suggest that you do not specify a particular category to start off with but simply type the name of your company in the box and then review the results. Chances are you won’t find much here although in the course of time your brand will develop a following and raise awareness.
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In this post we’ve outlined the Top 3 Social Media Networks that every business should be affiliated with when it comes to monitoring your brand online thru social media. There are various other social media networks out there and more that are emerging. Our focus here was to make you aware of the the top 3 social media networks that will drive the most amount of traffic to your website and have the biggest impact on your brand as a whole. Alternatively you can explore other Top 15 Websites to Help You Monitor Your Web Presence as well where you’ll find a list of various websites that aggregate information about your brand from different sources on the web.
