SEO can yield tremendous potential and opportunities if your website is properly configured for it. For many the topic of Search Engine Optimization remains a hazy subject due to lack of knowledge or pursuasion. In most cases the average website owner has no idea about Search Engine Optimization. There are many myths an realities out there stated by your average SEO specialist to gurus that pretend to know it all. But the bottom line is how can you easily understand Search Engine Optimization without becoming heavily confused?!