A web presence on the Internet is an important component of your business and how it is viewed by others. Your website carries out the way you conduct your services and products to the general public. Having a website is only the first step to making an online connection with the rest of the World and opening new doors to potential clients.
An important factor of how your website and business functions on the Internet depends on whether or not searchers in major search engines such as Google, Yahoo, and Bing are able to find it. Search Engine Optimization or also known as SEO refers to the optimization of a website to deliver organic (non-paid) traffic via a search engine such as Google, Yahoo, or Bing.